Hardenberg cleans portfolio around Tito's

Norten-Hardenberg, December 2022. According to Hardenberg-Wilthen, the spirits manufacturer and distributor and Tito's Handmade Vodka have jointly decided to end future business relationships. This means that every company can better focus its respective goals, it is agreed.

According to Hardenberg-Wilthen, Tito's Handmade Vodka was part of the company's portfolio for many years. Over time, however, the view of the market and the individual priorities of the two partners had changed, so it was now agreed that they could better achieve them independently. After constructive discussions, Tito's Handmade Vodka will no longer be sold by Hardenberg-Wilthen AG from January 2023, according to the company. 


"We are now primarily concentrating on our in-house Kinetic Single Estate German Vodka from the Hardenberg Distillery," says Marc Kerger, Director Marketing & Ontrade Sales at Hardenberg-Wilthen.