OUR FOCUS BRANDS IN EXPORT
The strategic activities of Hardenberg-Wilthen AG include both the expansion of the export business and the exclusive distribution of third-party brands in Germany (the import business).
Our focus brands in export are the Original Danziger Goldwasser, Schwartzhog or Kleiner Keiler in all markets. These are proving to be the primary growth drivers and are therefore the top brands for our global business.
The brands are successful both because of their differentiation and brand strength as well as because of their attractiveness for the consumer. We invest worldwide in the marketing and sales of these brands, but we also pay particular attention to local cultural needs and treating people with respect, as well as long-term, trusting partnerships with local distributors.
Since 2012 we have been intensifying activities in the import business. Today, international top brands are already part of the portfolio. We will continue to push ahead with the expansion in the future.
OUR FOCUS BRANDS IN IMPORT
Since 2012 we have been intensifying activities in the import business. Today, international top brands are already part of the portfolio. We are always looking for new partners who want to sell and market their products in Germany. We are always focusing on new spirits trends in order to broaden our portfolio.
One of our newest import brands comes directly from Germany and, due to the rapid growth, has come together with us to take over and expand sales and marketing. The growing Mexican segment plays a major role in this. The Papa Fuego brand has been in our family since 2021 and was able to expand our portfolio a bit. We will continue to push ahead with the expansion in the future